Details

This advanced, silicone-free formula combines the conditioning benefits of shea butter, olive oil, and sunflower oil and the renowned powers of avocado and argan oils to help smooth and tame frizzy hair. Argan oil, often referred to as “liquid gold,” is a rich source of essential fatty acids, antioxidants, and vitamin E, which deeply moisturize the hair, improve elasticity, and add a natural, healthy shine. Shea butter and olive oil provide additional nourishment and hydration, while sunflower oil helps protect the hair from environmental damage. Together, these ingredients work synergistically to restore smoothness, enhance moisture retention, and reduce frizz for soft, manageable, and glossy hair.

Features:

• Conditioner that deeply nourishes
• Enriched with shea butter, olive oil, and sunflower oil
• Balances moisture levels
• Keeps frizz and excessive dryness at bay

About the Brand: Plum is inspired by the goodness in nature and driven by the desire to be good and do good. Plum products are always 100% vegan and 100% cruelty-free. No parabens, phthalates, or other toxic chemicals in any product. Marrying science and product expertise with an innate love for nature, welcome to Plum. Beauty that is clean, real and good!

Country of Origin:  

India

Manufacturer:  

MG Shahani and Co Delhi Private Limited Plot No. 30, Pharma City, Selaqui Industrial Area, Dehradun 248197, Uttarakhand. ML No. 19/C/UA/2006

Address:  

Mg Shahani And Co Delhi Private Limited Plot No. 30, Pharma City, Selaqui Industrial Area, Dehradun 248197, Uttarakhand. Ml No. 19/C/Ua/2006

Ingredients

Key Ingredients:

• Argan Oil: Helps retain moisture levels in the strands, reducing hair breakage and frizz.
• Avocado: Has nourishing properties to control frizz and prevent hair from excessive dryness.
• Shea Butter: Penetrates the hair shaft easily and prevents hair breakage.

Full Ingredient List: Aqua, Cetearyl Alcohol PEG-40 Castor Oil, Stearalkonium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Polyquaternium-22, Glycerin, Butyrospermum Parkii (Shea) Butter, Polyquaternium-37, Persea Gratissima (Avocado) Oil, Argania Spinosa (Argan) Kernel Oil, Behentrimonium Chloride, Ethylhexyl Palmitate, Hydrogenated Olive Oil, Olea Europaea (Olive) Fruit Oil, Olea Europaea (Olive) Oil Unsaponifiables, Phenoxyethanol Ethylhexylglycerin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Fragrance, Sodium Gluconate, Sodium Citrate, CI 19140, CI 42090.

How To Use

• Gently wring out excess water from wet or shampooed hair.
• Take the required amount of mask in your palm and apply generously to hair, focusing on the ends.
• Try and apply to as many individual strands as possible.
• Leave on for 3-5 minutes and rinse thoroughly.
• Gently pat dry with towel and style as desired.